Vimeo hardly needs an introduction. Since its founding in 2004, it has grown into a multi-billion-dollar media powerhouse, going public in 2021, and now supporting over 200 million users to host, manage, and share their video content online.
What began as a creator-centric video platform has since evolved into a multi-SaaS product suite for businesses and enterprise clients, expanding far beyond its roots to serve modern video infrastructure needs. While it still champions creators, Vimeo now offers much more than hosting. Its expanded toolkit includes a suite of other tools and features, including monetization options through subscriptions, streaming live to large audiences, and the ability to supercharge videos and workflows with AI features.
With this kind of rapid expansion and scale, robust internal tooling is essential to ensure that teams stay well-connected, efficient, and empowered with the right access to the right data at all times.
The challenge: disconnected data and siloed tools
Vimeo was already leveraging Retool to power some of its internal tools, particularly for Sales and Support teams. These apps gave teams a direct line into customer data, helping them better understand accounts and tailor their approach. By integrating with Salesforce, they could tap into rich sales data and build bespoke functionality that matched their needs.
But despite this head start, Vimeo’s internal tooling structures were fragmented, and data was disparate. This meant that users were often left to piece together the data they needed from separate, disconnected apps. With no single team owning the tooling, these systems lacked strategic oversight, and this, in turn, meant that teams weren’t able to take advantage of the opportunity for bigger-picture thinking to scale apps and their potential.
Retool certainly provided a great opportunity to change how and where customer data is gathered; sales and customer support teams were now much better aligned to ensure customer satisfaction, but they still needed support to create streamlined systems that made these processes effortless. To get there, Vimeo needed more than functionality; it needed a strategic partner to make sure systems worked intuitively, scaled reliably, and stayed rock-solid under pressure.
The solution: rebuilding internal tools for simplicity, scale, and speed
Vimeo needed help transforming a collection of disjointed apps and creating a unified, efficient system. That’s when it turned to Bold Tech, experts in internal tooling with the Retool expertise that would help Vimeo upgrade its apps and infrastructure and build a more cohesive experience for Sales and Support teams.
Bold Tech jumped in right away, starting with a critical foundation: updating Vimeo’s on-premise Retool instance to the latest version. From there, Bold Tech and Vimeo began implementing the new upgrades to create a smoother and more reliable experience.
Building better tools that empower teams
The newer version of Retool meant the possibility of leveraging new features, such as multipage, and since Vimeo’s teams were using a patchwork of Retool apps, this was the perfect opportunity to design a cohesive system with all related functionality under one roof.
- Sales teams were equipped with more seamless access to key data without needing to switch apps.
- Support teams could now manage and take actions on user accounts and payments to resolve tickets and issues faster.
- The AR team was moved to a new system to take action on and track notable accounts more easily
Here’s a peek at one tool their Activations teams are now using to answer questions, moving away from using email aliases:
Once these tools were built, and both the sales and support teams were aligned around a single app that had centralized a lot of their functionality, the Bold Tech team set about building out a more scalable and sustainable environment.
Building for scale and stability
A major priority was reducing downtime and ensuring the stability of internal systems. To support this, the Bold Tech DevOps team worked to harden the deployment so that the infrastructure would be more reliable and easier to maintain. This change has improved performance to ensure teams can work without delays and holdups.
For Vimeo, upgrading Retool also opened the door for better ideation, so that teams could work collaboratively to land on impactful solutions. Bold Tech is now working with additional departments at Vimeo to create custom dashboards and data views, turning ideas into reality much faster.
To read more about Bold Tech's relationships with our valued customer-base, be sure to check out our Customer Testimonials as well as our other Client Case Studies.
